4 Mar 2013

Battle of the Truck. So whose image is this?

CX Roadshow truck

CX Roadshow was underway when Nova Audio Visual sent an offer to industry via email. Using the following image, CX asserts that they were exploiting awareness of the Roadshow to somehow create a halo around their product. Nova AV were not associated with the Roadshow in any way.

Screen Shot 2013-02-22 at 1.22.11 PM

CX immediately asserted its rights and dispatched our copyright lawyer. Banki Haddock Fiora demanded that Nova AV remove the image from promotions, and they agreed.

But the lesson that arises is that of ownership under copyright.

“Given our client’s reputation in Australia and internationally in its CX Roadshow your use in the Promotion of an unauthorised reproduction of the Image is likely to mislead consumers in the Industry into believing that our client has authorised you to use its Image of its stylized semi-trailer truck”, they told Nova.

Nova said the truck image is commonly available as a Vector file on the internet. CX say the image upon which its Roadshow promotion is based was purchased as a Vector file, and that they hold a license for its use.

With Nova withdrawing their use of the image, the Roadshow will continue to use a version for future promotions. And our Copyright lawyers will continue to protect our rights.

This is the 2014 version:

CX Roadshow truck 2014


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