LEFT OUT IN THE COLD

“After the ice hockey game the venue was turned over to the skating public, and we’d be the background music. You might say the reception was as cold as the ice.”

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BACK TO THE SANDPIT

If you head out there, and experiment again like you did when you were a child, without ego or expectation, you will discover sounds you never knew existed.

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HYPE MARKETING

Hype marketing is an extreme form of publicity intended to create a growing sense of excitement and anticipation among its target audience.

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