Audio-Technica signs with Rabbitohs

Audio-Technica has become the Official Headphone Partner of the Sound Sydney Rabbitohs rugby league football team. With a proud history dating back to 1908, Souths are a foundation member of the National Rugby League competition and are currently flying high as one of the pre-season favourites for the 2013 premiership.

To launch the partnership, Audio-Technica distributed headphones and in-ears to each of the first grade players and coaching staff. “We are extremely proud to be the Official Headphone Partner of the South Sydney Rabbitohs,” Audio-Technica’s Anthony Russo said. “All players and coaching staff are now equipped with Audio-Technica headphones for every situation: sport, travel, smartphone and premium music listening. Seeing the players’ enthusiasm for Audio-Technica spoke volumes for us and we couldn’t be more thrilled that the best team in the NRL now uses the best headphones in the world.”

The favourite choice of the players was Audio-Technica’s professional studio reference ATH-M50. Available in red, black and white, the pick for most of the players was red. Also popular was the ‘Solid Bass’ WS99 a new model featuring an additional bass chamber to generate extra low frequency impact making them ideal for bass dominant music styles like dance and hip-hop. Among the coaching staff the choice was Audio-Technica’s new top of the line ANC9 noise cancelling headphone, a wise choice for air travel to interstate and international games.