Avid reimagines Media Composer

VIDEO

Avid reimagines it’s flagship Media Composer

The Avid flagship video editing system, Media Composer, has been redesigned and reimagined for today’s — and tomorrow’s — generation of media makers.

With the new Media Composer 2019, aspiring and professional editors, freelancers and journalists will be inspired to work more creatively by taking advantage of a new user experience, a next generation Avid media engine with distributed processing, finishing and delivering capabilities, a customisable role-based user interface for large teams, and so much more.

“After receiving input from hundreds of editors and teams across the media industry, and knowing where the industry is headed, we reimagined Media Composer, the product that created the nonlinear video editing category and remains the gold standard,” said Jeff Rosica, CEO and President at Avid.

“Media Composer 2019 is both evolutionary and revolutionary. It maintains what long time users know and love while giving them more of what they need today — and what they will need tomorrow.”

Media Composer 2019

With Media Composer 2019, an editor can go from first cut to delivery without ever leaving the application. Whether they are a professional editor, freelancer or someone just starting out, Media Composer 2019 inspires creative storytelling.

• New User Experience — makers can work at the speed of creativity with a panelled interface that reduces clutter, reimagined bins to find media faster, and task-based workspaces showing only what the user wants and needs to see.

• Next Generation Avid Media Engine — puts more power at a user’s fingertips with features, such as native OP1A, support for more video and audio streams, Live Timeline and background rendering, and a distributed processing add-on option to shorten turnaround times and speed up post production.

• New Finishing and Delivery Workflows — now users can create and deliver higher-quality content with editing, effects, colour, audio, and finishing tools without leaving Media Composer. Whether working in 8K, 16K, or HDR, Media Composer’s new built-in 32-bit full float colour pipeline can handle it. Additionally, Avid has been working with OTT content providers to help establish future industry standards.

• Customisable Toolset — built for large production teams, the new Media Composer | Enterprise provides administrative control to customise the interface for any role in the organisation, whether the user is a craft editor, assistant, logger or journalist. It also offers unparalleled security to lock down content, reducing the chances of unauthorised leaks of sensitive media.

Media Composer | Enterprise 2019

The Media Composer family adds Media Composer | Enterprise for post-production, broadcast, media education and other larger production teams.

Media Composer | Enterprise is the industry’s first role-specific video editing and finishing solution. Large production teams now have the ability to customise the interface and tailor workspaces for different job roles, providing end users access only to the tools and functions they need.

This capability gives teams better focus so they can complete jobs faster and with fewer mistakes. Media Composer | Enterprise also integrates with Editorial Management 2019 to deliver collaborative workflow innovation for post production and enables creative teams to stay in sync.

Media Composer | Distributed Processing

Avid has also announced Media Composer | Distributed Processing, an add-on option that shortens turnaround times and accelerates post production by sharing the media processing load. Tasks that previously took hours can now be done in minutes, strengthening post facilities’ competitive edge while delivering high-quality programming.

Media Composer | Distributed Processing also offloads complex processing tasks when working in today’s emerging high resolution and HDR media-rich worlds.

Media Composer 2019 is available now in all versions including: Media Composer | First, Media Composer, Media Composer | Ultimate and Media Composer | Enterprise. For a full list of Media Composer features and benefits visit, www.avid.com/media-composer.

To purchase Avid Media Composer or make enquiries about the product, contact Avid Elite Solutions Partner Amber Technology in Australia and New Zealand www.ambertech.com.au

CX Magazine – August 2019   Entertainment technology news and issues for Australia and New Zealand – in print and free online www.cxnetwork.com.au

© CX Media