13 Jul 2018

Jands NZ Rebrands to JPRO


Tale of two Jands concludes
Jands NZ Rebrands to JPRO

Leading New Zealand professional audio distribution and solutions company JANDS NZ has introduced a new brand identity and rebranded to JPRO, as Jands Australia enters the market branded as Jands (New Zealand) Ltd.

“One thing that’s constant in the vibrant audio industry is change,” says JPRO Managing Director Bruce Gray. “We are proud of our heritage. For 30 years JANDS NZ has lead the way in New Zealand, supporting musicians, businesses and institutions with their commercial and professional audio requirements.


“We have stayed on top of the changes as new products and platforms arrive in the market, grown and evolved with the times. Now we’re embarking on another change, as we leave behind JANDS NZ, in name only, and introduce JPRO.”

“The initiative has been prompted through the recent changes which sees JANDS Australia entering into the New Zealand market,” adds Bruce Gray. “We have seen this as an opportunity to promote our own New Zealand brand in a new and revitalising manner.

“JPRO will resonate with our market and at the same time avoid any confusion with JANDS Australia. We remain committed to distributing HARMAN Professional audio solutions, while adding other brands and look forward to growing our vast inventory of audio products.”

Jands (New Zealand) Ltd brands include the Jands Lighting portfolio, Biamp, ETC, L-Acoustics, Robe, Pathway, GDS and Ushio.

“We now have warehousing in NZ, are transacting in NZ$ and supplying to local customers direct. There are also recruitment campaigns commencing for both audio and lighting sales engineers to front the New Zealand business but in the interim we are managing the quoting, design and support out of Australia”, says Geoff Smith, General Manager of Distribution at Jands Australia.

At the moment, customers can contact Jands (New Zealand) Ltd via or

“These are exciting times in audio and JPRO is building on an impressive track record,” comments JPRO Sales Director Paul Edlin. “Support of our integrator and dealer networks, which has been a key to our success, will continue, as will our nationwide audio training courses. The change took place on June 1st 2018 and included a brand refresh to reflect not only the industry but the attributes, history, values and essence of the company.

Paul Edlin


This item first appeared in the July-August 2018 edition of CX Magazine New Zealand p.6.

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