23 Aug 2013

Syntec bought out by Sennheiser

On September 2nd, 2013, Sennheiser electronic will take over the business from Syntec International into its own newly formed sales subsidiary, Sennheiser Australia Pty Ltd. “For over 25 years, Syntec has been proud to be a sales partner of Sennheiser,” says Robert Sloss, Owner and Managing Director of Syntec International Pty Limited. “Today, Robert Sloss is handing over a very well-established and successful company,” states Daniel Sennheiser. Thanks to the successful network of distributors and its own sales presence in all the Australian states, including Sydney, Melbourne, Brisbane, Perth and Adelaide the company is close to its customers in every corner of the continent. The Syntec team in Australia (approximately 50) and New Zealand (5) consists of highly-qualified and experienced specialists in all areas of the audio business.

Bob Sloss told CX this morning that the only change would be the name at the top of the paperwork.

“We would like to thank the long-standing Owner and Managing Director of Syntec International, Mr Robert Sloss, his team and the dedication of every individual who has contributed for the successful establishment of the Sennheiser brand and excellent customer service,” says Daniel Sennheiser.



Bjørn Rennemo Henriksen (pictured above) is the designated Managing Director of the new Sennheiser subsidiary. He comes from Sennheiser’s Denmark-based subsidiary Sennheiser Nordic, where he was the Sales and Marketing Director for all Nordic and Baltic countries. He has been involved with Sennheiser in all business segments and in multiple markets over the last seven years, and brings a vast sales, marketing and product experience with him. “The opening of a subsidiary in Australia and New Zealand represents a significant commitment from Sennheiser to the market. I am proud and looking forward to working with the team to serve the Australian and New Zealand customers,” says Bjørn Rennemo Henriksen.

Sennheiser Australia Pty Ltd. will be the 16th Sennheiser sales subsidiary, highlighting the international focus of the parent group. Sennheiser currently is represented in more than 60 countries worldwide.



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