13 Sep 2013

KV2 Audio Asia Pacific joins forces with ETA

Newly formed company Entertainment Technology Australia is delighted to announce KV2 Audio Distributor Dave Williams will join forces with ETA to better service the Australian market. Williams, who has been distributing KV2 in Australia for the last decade, announced that he saw a number of advantages in bringing the KV2 brand under the ETA marketing umbrella.

Dave Williams made the following comments in respect to the merger; “While KV2 Asia Pacific will continue to control and handle all of the logistics in respect to the supply and support of KV2 products here in Australia, I look forward to further growing the brand with the assistance of ETA. Dave Croxton has strong track record in the Pro Audio distribution business here in Australia and with his marketing finesse and insight to the industry now channelled into ETA I am sure it will help grow brand recognition of KV2. Extra resources in terms of people on the ground will assist in getting KV2 products in front of more clients along with SGM Lighting and other brands ETA will soon be releasing details on.”

Dave Croxton offered the following comments “My ongoing involvement with KV2 as Director of Sales and Marketing was the catalyst in starting ETA. When my business partners agreed to taking on the SGM distribution in Australia I knew it would be an ideal opportunity to utilise both the marketing and manpower resources of this new company to further grow the KV2 brand here. I am delighted that Dave Williams has joined with us to build on the excellent work he has done with the brand as well as taking on an active role in the sales of SGM products and some other high end audio brands the company will soon be releasing details about.”


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