A.I. IN THE E.I.

A.I. has become the gorilla who rented the spare room in your house without asking, he’s here now and we just have to find ways of making him feel welcome so he doesn’t decide to turn on us while we’re asleep.

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HYPE MARKETING

Hype marketing is an extreme form of publicity intended to create a growing sense of excitement and anticipation among its target audience.

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